14 Aug

Guinness World Records– No matter how many baseball games or summer barbecues you’ve attended, we’re pretty sure you’ve never come across a hot dog quite like this one.

The Tokyo Dog food truck in Seattle, Washington, USA, recently unveiled what is now officially confirmed as the most expensive hot dog commercially available – retail price: a cool $169 (£101.69).

Dubbed the “Juuni Ban,” this baby goes well beyond hot dog standards like mustard and relish, and far surpasses any chili or cheese.

In fact, the ingredients list for the footlong frank would make a Michelin-starred chef blush: the Juuni Ban contains smoked cheese bratwurst, butter Teriyaki grilled onions, Maitake mushrooms, Wagyu beef, foie gras, shaved black truffles, caviar and Japanese mayonnaise, all served up in a brioche bun.


I don’t even know what to say about this.  I wanna say it’s as American as it gets, and in certain senses it is.  Overindulgence? Check. Absurd price tag? Check. Creating something with the sole intention of breaking a world record? Check.  Hot dog? Nope.  I mean, it’s not right?  How can the Guinness Book hand them the world record for most expensive “hot dog” when it’s made out of a bratwurst? I’m no expert but I’d say a bratwurst is much more of a sausage than a hot dog.

The American-ness gets completely derailed when the creators are called Tokyo Dog and the ingredients don’t have a word of English in them. Juuni, Teriyaki, Maitake, Wagyu, foie gras, caviar, brioche.  This isn’t a hot dog.  It’s a hybrid Japanese/French sausage concoction.  I still want to try one, but it’s un-American to call this a hot dog and Guinness World Records loses any credibility they had left in doing so.  And I say I want to try one but I’d do so for probably $25 at most.  I don’t care if there’s $250/ounce caviar on it.  Never tried the stuff but I’ve also never heard a good review of it either. Hold the caviar for me and I’ll hesitantly give you $25 for this attention-seeking, over-priced, wannabe hot dog.

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